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Freddy Fazbear is a minor recurring character in the Fazbear Frights book series and main mascot of the Freddy Fazbear's Pizza chain. He is the sole antagonist of Pizza Kit, the third story in Fazbear Frights 9: The Puppet Carver.
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Freddy first appears performing on stage alongside Bonnie and Chica in 1985, back when Jeff's Pizza was Freddy Fazbear's Pizza instead. Earlier on, Oswald absentmindedly drew animatronics, one of which was a bear, most likely Freddy himself.
Freddy appears as a stuffed teddy bear Sarah received when she was six. She keeps it on her bed.
Freddy appears alongside Bonnie, Chica, and Foxy in the abandoned Freddy Fazbear location.
He is referenced in passing. The Lonely Freddy line of plushies is directly based on him.
He appears on stage with Bonnie and Chica in another abandoned pizzeria. Foxy is located in Pirate's Cove.
Tyler wears a T-shirt with Freddy Fazbear on it, and the Tag-Along Freddy line of plushies is directly based on him.
Freddy appears alongside Bonnie and Chica on stage.
Freddy appears in an active pizzeria during a party. Freddy directly talks to the audience, hyping them up for his performance. He's also able to help the birthday girl, Ophelia, blow out her candles. It's unclear whether there's a human performer wearing the suit or if it's an animatronic with a very advanced AI.
Parts of Freddy animatronics are used in Fazbear's Fright for authenticity. Freddy hats are sold in the gift shop. An old, threadbare Freddy costume head is found in the vent system.
Freddy appears on stage when Colton visits Freddy Fazbear's Pizza, announcing that a game of Jump for Tickets would be beginning, and telling the guests to say hello to Coils the Birthday Clown, who appears shortly afterwards.
Freddy appears in Payton's first nightmare about Marley. In the nightmare, Payton is alone in the Freddy Fazbear's Pizza Kit Factory when Freddy walks in carrying a big burlap bag. He pulls out body parts of Marley and places it in a cauldron full of sauce, much to Payton's horror.
While Edward is watching TV, an ad for the Fazbear Friendly Faces service begins to play. In the commercial, a cartoon Freddy makes an appearance and tells viewers how the service functions.
Freddy is seen on stage performing, alongside Bonnie and Chica in Freddy Fazbear´s Pizza.
Freddy is seen on a box of cereal, called Fazbear Fazcrunch.
Freddy is seen performing on stage, alongside Bonnie and Chica, in Freddy Fazbear´s Pizza. His voice is also a part of Freddy´s Hiding Maze Hide-and-seek Game.
In the 8th epilogue, Freddy appears performing on stage inside Freddy Fazbear´s Pizza, in one of Larson´s hallucinations.
Freddy appears at the near end of the story without his stolen animatronic head, he walks in and puts on the stolen animatronic head after Mike put the mask back on Timmy and off again. He becomes whole again and takes his place on stage along with Bonnie and Chica.
- Unlike most other Freddy variants in other media, such as the games and the original novels, Freddy hasn't had a relevant role in the plot in any way, nor is seen as a direct antagonist in any of the stories so far. This also applies with Bonnie.
- In the first story of the second book, Fetch, the titular animatronic originates from a Freddy's location, in which four animatronics are seen deactivated. Although not directly stated to be him, Freddy may be one of them given the fact it's a Freddy Fazbear's Pizza.
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